I've been a fan of his books for a long time, all the way back to Neuromancer (1984) where he popularized the term "cyberspace".
His last three books, Pattern Recognition, Spook Country, and now Zero History have been set in the present, rather than the normal science fiction future. Zero History shares many of the same characters as Spook Country.
But Gibson is well know for saying "The future is already here. It's just not very evenly distributed." The bits of the present that he focuses on in these books might as well be the future. He focuses on brand a lot, which is not something I think about a lot, but it's definitely a big part of our world.
If you're looking for an easy read that doesn't require much thought, this probably isn't the book for you. I often feel like I need to reread several times to have a chance of getting the full meaning. But if you're a Gibson fan you won't be disappointed.
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