Sustainable Adventure
by Andrew McKinlay
Thursday, March 12, 2009
1% for the Planet
I've been a fan of
1% for the Planet
since I heard
Yvon Chouinard
talk about it at the
Banff Mountain Film Festival
several years ago. I was happy when
Mountain Equipment Coop
joined.
It's nice to see they're doing well:
National Geographic Blog - Go Green: Are Values-Oriented Companies Recession-Proof?
Yvon's book,
Let My People Go Surfing
is a good read if you're interested in his business and environmental ideas.
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