Thursday, August 06, 2009

Cheap Food

We seem to have an expectation that food should be cheap, that it's somehow "wrong" for good food to be more expensive.

But that seems strange to me. Don't we normally expect "better" to be more expensive? You expect "better" cars to be more expensive, better tv's, better cameras, better holidays. So why is food different?

Over recent history, the percentage of income we spend on food has declined drastically. People in many other countries expect to pay a much bigger percentage of their income on food

Maybe we've gotten so used to this dropping cost that when we encounter more expensive food it somehow seems "wrong". Then again, maybe it's corporations like MacDonalds that have brainwashed us into thinking that cheap is the only choice.

When you consider that we're talking about our bodies and our health, our life itself, you'd think we'd place more importance on food. But no, MacDonalds is cheaper so we'll eat there, even though in most other things we wouldn't be caught dead going for the "cheapest" choice.

I'm not talking about people that are starving or can't afford to buy food. I'm talking about us privileged people who spend all kinds of money on consumer goods, but still resent having to pay for good food.

It seems to me, that when I buy an apple and it's coming all the way from New Zealand, that it ought to be expensive!

Personally, I'm lucky to be able to afford good food, local food when & where I can get it, organic food where possible. And I don't mind one bit paying a premium for it. My only frustration is that it shouldn't only be people that are well off that can afford to eat well.

1 comment:

  1. Food is such an emotionally-charged topic. In the developed world, we rarely eat because we're truly hungry. We eat to reward ourselves or to comfort ourselves or as a means of socializing with other people. So there's a total disconnect. People are rarely eating in order to nourish their bodies so they don't make the connection between good food and good health. And the rising obesity rates is proof of this disconnect.