Tuesday, December 02, 2008


I just listened to a podcast by Amory Lovins. It's so nice to hear someone strike a positive note. He makes it sound so simple and easy to solve our energy problems. And his solutions don't depend on government intervention or sweeping social change - just good business. Unlike most other optimists, he doesn't just retell the same few endlessly repeated anecdotes. (I'm never quite sure what these anecdotes are supposed to prove. So there's some little business in Nowhere, USA that's gone green. Sorry, but that aint gonna save us!)

As much as I'd love to be optimistic, my nagging doubt with what Amory preaches, is that people aren't rational. Even if all his science and economics are absolutely correct, that doesn't mean people will adopt them. Amory has been preaching his ideas for over 30 years and adoption seems painfully slow. However, there are positive signs like his work with Walmart to reduce energy consumption by their trucking fleet.

For more about Amory Lovins ideas, check out his Rocky Mountain Institute or his books or additional podcasts on the Conversations Network.

No comments:

Post a Comment