1% for the Planet

I've been a fan of 1% for the Planet since I heard Yvon Chouinard talk about it at the Banff Mountain Film Festival several years ago. I was happy when Mountain Equipment Coop joined.

It's nice to see they're doing well: National Geographic Blog - Go Green: Are Values-Oriented Companies Recession-Proof?

Yvon's book, Let My People Go Surfing is a good read if you're interested in his business and environmental ideas.